Voicemail and Technology

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Last night, I was organizing some old documents I found from one of my first sales jobs. “No more useless voicemails!” was a note I had written with stars around it.

I couldn’t disagree more.

There’s still a current debate (among some at least – but don’t group me in there) about whether to leave voicemail or not. I think it’s a must.

With today’s VoIP technology and unified messaging, a voicemail is as good as an email – assuming that both are done well. Here’s 2 reasons:

  1. Not Leaving a Message Still Sends a Message: With call display, the seller’s phone #/name/company comes up, but when no message has been left, then the real message is, “I’m just another sales person, you were next on my list and I’ve moved on to someone else. Disregard me when I inevitably call back.”
  2. Your Message is Marketing: With unified messaging, your vm can be saved and even shared (via email) with other people. By leaving a brief value prop, and being specific in your info, your message can get legs rather quickly if there is an opportunity present. This is not the voicemail of 10 years ago – unified messaging presents marketing potential.

Aside from those key points – I hate it when I get a “missed call” with no message. It bugs me. And another reason can be found in the fact that you can spend half a day pounding out calls and get absolutely nothing in return. If you leave a vm, there is a chance your call will be returned and a meaningful discussion can take place.

One last point – when you leave your message, keep it short and to the point. Who you are and why you are calling. No pitch, just the facts. And don’t ask for a call back, think of it as a 15 second commercial.

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