15 Fan Engagement Ideas

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Here’s 10 ideas to engage fans – take ’em, break ’em and make ’em your own:

Twitter

  1. Complete the sentence: @PlayerOnTwitter hits like a _______ !
    • Swap players in and out, use other attributes as well…
    • Use #’s to measure and track, also for trending purposes
    • RT what fans push out… show em you are listening
  2. Ok fans, let’s get it trending… RT #GoYourTeamGo!
    • Use other #’s depending on the game situation
      • Use humor, be fun
  3. Fans Рsend us  a pic or tweet in your @Team gear
  4. Who will score the 1st #YourTeam goal tonight?
  5. RT @SomeFan: What a wicked play!
    • RT what fans are tweeting for key moments in games
    • Use them for game updates – don’t have to come up with them all
  6. Hey fans – send a tweet to our opponent tonight, let @otherteam know we’re ready for ’em!
  7. If there’s 1 thing that makes #YourTeam fans the best, its _________
  8. #YourTeam fans – what’s your pre-game ritual?
  9. Where are you watching from tonight #YourTeam fans? Let us know…

Facebook

  1. Post a pic from featuring action from the next opponent: Ok fans – write a caption for this photo
  2. Do a fan poll once per week as a standard engagement practice
    • Why not look for a sponsor for this?
  3. Ask for pics from fans decked out in their team gear
  4. Scan for fan questions – answer them/direct them to the right email or phone #
  5. Thank fans for uploading their photos
  6. Comment on their status updates/posts

Social Media is Still Social – Isn’t it?

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In doing some regular review of how teams operate their Facebook Page, I noticed how little the teams were connecting with fans.

Every Facebook Page has a button where you can display posts from the Page or the posts from the fans as a default. Very few teams prioritize their fans’ post over their own – this makes no sense to me…

Social marketing should be… SOCIAL.

Teams would counter that their content gets lost in the stream of fan posts quickly. ¬†Social marketing isn’t just about dropping links to the team site. Maybe I’m wrong, but last time I checked, Facebook was all about the fans.

Yes – I’ve preached about corporate sales presence in social media (a lot). And yes, a post with corporate content could get lost very quickly – but who says a single post had any real value to a corporate partner in the first place? Corporate sales needs to be more of a consistent presence/partnership – ideally, well integrated with the brand and fans alike.

If teams find it a problem that their fans are so talkative and engaged with their brand, then I think perhaps its time to return to the basics…

  • Up to 2/3rds of tweets should be @replys to fans
  • Leverage fan content by RT’ing it
  • Comment on Facebook photos
  • Thank fans for their comments
  • Customer service
  • Engaging corporate partnerships
  • Featuring content from fans
  • Providing exclusive content
  • 3-4 FB posts per day (few more on game days)
  • 1 tweet per hour on average
  • Interact with fans regularly
  • Ask for opinions, ideas

Social marketing is a dynamic place – not a static stream of team posts. These are your fans – treat them well. There are other digital assets like your website that are strictly focused on your content. Use social media for what it does best – being social. Build and reinforce those fan relationships and they will be more apt to consume/share your content, buy your product and be advocates of your brand. We call them fans – but they are your customers.