A Tale of Two Calgary’s

Standard

calgarydomeThe other week, I posted about StampsConnect – a true social media aggregator site developed for the Calgary Stampeders of the CFL. Recently, Calgary’s other pro sports team – The Flames – came out with their social media package titled “The C of Red” via KickApps (now adopted by the NHL league wide).

So let’s compare and contrast what Calgary has on the go.

StampsConnect vs. C of Redcalgarystadium

First off – “The C of Red” hits a little too close to the “Red” brand/tag used by the Washington Capitals. (POST SCRIPT: Please review the comment by Rowan regarding other NHL teams use of “Red” as a tag or brand. My apologies to the Flames, I was wrong.)

KickApps is more of a “push” strategy, as opposed to a “pull” strategy employed by StampsConnect. In order to be a member of the C of Red, fans must sign up via the NHL in order to participate. With StampsConnect – users can simply view and leverage the social media content already out there on the Internet now. These same social media sites – namely Facebook and Twitter – are available to the C of Red as well, but exist completely outside of it.

StampsConnect succeeds because it is so simple – by leveraging the web tools and content that is already there, fans do not have to sign up for anything new, or “float” between platforms/logins to be part of the community.

Ultimately – these networks build loyalty and fan investment and will drive revenue indirectly as such. There is limited opportunity for sponsorship via KickApps itself as this would result in traditional web advertising possibilities. However, via true social media networks – sponsorship is much more dynamic and open to possibilities – not to mention the viral component of user visibility that provides a greater marketing footprint.

Summary

It remains to be seen how NHL teams will be using the KickApps platform – and what kind of engagement their fans provide vs. existing social media networks. I believe the goal is not to build isolated networks that borrow concepts of sharing and connection – but work with sites that are already doing this like Facebook and Twitter. Smart teams will be making the most of these opportunities and layering on sponsorship activation to provide a ROI in addition to fan loyalty and engagement.

Advertisements

StampsConnect: Sports Social Media Aggregator

Standard

Stampeders

What is the hotest new social media site in the world of sports marketing?

The site is www.stampsconnect.com and you should check it out.

It’s the new social media aggregator site from the Calgary Stampeders of the CFL. The site was launched today to coincide with the 2009 season kicking off tomorrow (July 1).

What Makes StampsConnect.com Different?

You might have seen PlanetOrange.net, the social network hub of the Phoenix Suns – widely regarded as leaders in this kind of thing. It is great to see that other teams and leagues are now stepping up and doing some engaging work – especially from a (relatively) smaller market team like the Stampeders.

StampsConnect is 100% user generated content – it pulls content from Facebook, Twitter, YouTube and Flickr and brings it into a single hub – this is most often called an aggregator. The site employs a “pull” strategy – StampsConnect pulls in content from other sources into a single place. As more and more teams look to 3rd party social networking sites like Facebook and Twitter, I think it makes increasing sense to build some structure around that in order to centralize and manage it. In addition – it provides another opportunity for advertising and sponsorship activation.

If you are interested in StampsConnect and want to learn more – please use my Contact page. I will be happy to connect you with the development company.

Lastly – a question…

What do you think about teams using an aggregator such as this? Does it provide a useful layer of media? Will fans use it or simply access each social network site individually?