My Social Media Tool Kit

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Here are a few resources that I use and recommend:

Mobile

I’m a Blackberry user. Not that I prefer it to iPhone as there are advantages to both. I still drive a lot of email. Here’s some of the social apps that I use:

  • Twitter for Blackberry – I’m a reformed UberTwitter user
  • Facebook app – pretty basic
  • Foursqaure – self-explanatory
  • Google Maps – ditto
  • ScoreMobile – best sports scores/news app there is
  • Bolt – a decent (free) browser

Desk Top

  • New Twitter – great upgrade, still getting used to it
  • Twitter Counter – nice way to benchmark growth (or lack there of…)
  • Sports Fan Graph – essential sports/social media ranking tool
  • HootSuite – my favorite social media dashboard
  • Facebook – my dummy account to track teams/brands & test things
  • Linkedin – a must… my social CRM
  • Raportive – social profiles integrated into Gmail

If you use/like/don’t like any of these? Use something not mentioned here? Let me know…

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The Mobile Web is the Future of the Internet

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Mobile Market Forecast

A report compiled by Morgan Stanley (broken down here by Mashable) predicts that mobile web usage will outpace desktop internet usage by 2015. Now is the time to focus sales efforts on this space. Having said, that consider the following stats:

  • Video accounts for 69% of mobile data traffic
  • Facebook is the single largest repository for user-generated content such as pics, videos, links and comments
  • The overlap between mobile users and social web users continues to grow; more and more users are accessing the social web from a mobile device
  • Games are bigger than any other app category — both for the social web and for mobile devices
  • Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web
  • The average iPhone user only spends 45% of on-device time making voice calls

What Does This Mean?

This is an important place to be – and you need to be there with your social media strategy fully optimized. There are a number of social network and real-time elements inherent to the sports industry that make the mobile market a wide open opportunity for sales teams.

Now go sell it!

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