Digital Strategy


Identifying what your “return” is on digital and social media efforts is an important first step. These returns are not limited to sales, but can involve a number of goals, metrics and targets.

Digital Return Optimization (DRO) is…

“The methodology of maximizing and leveraging digital and social media assets to achieve specific growth, interaction and/or revenue goals.”

What DRO can do…

  • Increase web stats
  • Deepen and extend digital reach
  • Monetize social media sites
  • Grow friends and followers
  • Enhance online branding

The DRO process is composed of determining specific goals, reviewing existing assets, building an implementing a strategy, planning and executing tactical elements and then track, maintain and adapt moving forward.

For more details, reach out via my Contact Page.