8 Tips for Influencer Marketing

Standard

twitterforcashMany brands have implemented Influencer Marketing campaigns – equipping key demographic users with products/services that they will use/review/share on their own social networks.

It’s a program that I also endorse and recommend. Here’s a few few quick tips:

  1. Aim for a mix of your Influencer backgrounds. Focus on your core demo, but also be diverse.
  2. Invest in new Influencers. They will grow with you and maintain loyalty.
  3. Watch out for “PR Friendly” Influencers. They will share your message/brand, but their content may be light/empty.
  4. Treat them well. Give them more than enough to work with and make them happy.
  5. Share their content on your own platforms. Even if it’s not all 100% positive, this is what you asked for.
  6. Build on their efforts. See who interacts with their posts – now engage those users.
  7. Maintain them as a segment. Don’t just view them as 1-and-done, this can be a potent group.
  8. Add new Influencers. Bring new people into the fold, keep it fresh.

Got any tips to add? Leave them in a comment…

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