There are so many ways to go with this… but one has to wonder just how far Facebook will go and possibly completely caving in on itself. It was never going to be G+ that would “dethrone” Facebook, but it seems that Facebook itself may create its own demise. Either that, or it pulls “a SkyNet”, becomes self aware and launches a full scale nuclear attack against us humans.
I’ll save my personal opinions on the emotional experiment for a chance to discuss them with you over a drink . But here’s my professional opinion on what to do about Facebook as a social marketer:
- Start to Branch Out: Maybe you have been focusing on core platforms for a while. It’s time to start to determine what other social media spaces may fit your brand.
- Review your Facebook Ad Budget: What could you do with this money if you no longer spent it on Facebook? Consider all or even just a part of that ad spend. What else is possible? Increase head count? Different ads? New directions?
- Consider What You Will Lose: Similarly, what would you lose if Facebook went away? Whether or not you decide to limit your Facebook marketing or it implodes on itself, where else can you get what Facebook is giving you now?
In closing, I’m not suggesting that you close out your Facebook Brand Page. But I am definitely suggesting that we all take a moment to consider what life without Facebook might be like.