The NFL is Making Millions in “Extra” Sponsorships with Twitter Amplify

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The NFL is Making Millions in “Extra” Sponsorships with Twitter Amplify

Via @adweek. The term “extra” sponsorship is present here, but doesn’t this demonstrate a shift in what a sponsorship destination Twitter has already become?

At this point, there is no other app or platform that can compete with Twitter for a second screen strategy.

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