Infographics are all the rage these days, there’s nothing new about that.
Why? They are a great way to convey stats and information in a dynamic and engaging manner. Sports teams are always looking at new and innovative ways to activate their sponsorships – especially with digital assets – and I firmly believe they should look at how an infographic could be a solid choice.
Here’s why and a few tips:
- Infographics work well on a mobile device
- They are easy to share
- Look for a place of cross-over between the team and the sponsor; focus on that
- Aim to make the content fun, something people will want to share
- Set expectations on the short-term
- Integrate infographics into existing activations/promotions
There’s a number of companies who can provide the research and graphical development, and prices are set accordingly. If this is something you’re thinking about implementing, contact me, as I have a referral for you.