The first impact falls on your sports brand as fans can now tag your Page in their photos. Consider fans’ photos wearing team jerseys/apparel, or photos in your arena… the ability to tag your team Page layers a new level of visibility and engagement.
The second impact falls on your sponsors. Activations can now involve your Page tagging a sponsor’s Page in a photo – situations like this provide:
- A passive social marketing opportunity
- An increase in using images of/with sponsors
- A greater focus on product placement
- Cross page promotions – Sponsors tagging your Page on their photos
Up to now, most sponsored activity on Facebook has been located in status updates or tabs. Photo tagging presents a new opportunity to include images as an important asset to include in your social media kit.