Sponsor and Brand Impact: Photo Tags on Facebook

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Yesterday, Facebook announced that users can tag Pages in Facebook photos. This is kind of a big deal and can provide a profound effect on sponsor activations in the social space.

The first impact falls on your sports brand as fans can now tag your Page in their photos. Consider fans’ photos wearing team jerseys/apparel, or photos in your arena… the ability to tag your team Page layers a new level of visibility and engagement.

The second impact falls on your sponsors. Activations can now involve your Page tagging a sponsor’s Page in a photo – situations like this provide:

  • A passive social marketing opportunity
  • An increase in using images of/with sponsors
  • A greater focus on product placement
  • Cross page promotions – Sponsors tagging your Page on their photos

Up to now, most sponsored activity on Facebook has been located in status updates or tabs. Photo tagging presents a new opportunity to include images as an important asset to include in your social media kit.

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