What Exactly Do I Mean by “Monetization”?

Standard

It’s a buzz word, unfortunately.

What do I mean, when I say social media monetization? I mean that I will help you organize, categorize and build dollar elements/inventory out of your social media spaces.

One might consider a comparison to be with banner ads and websites. But we don’t call banner ads “website monetization”, they are simply just banner ads and are an accepted piece of corporate sales inventory. Web sites have been monetized for a while now so we don’t think about this anymore.

Part of the difference is that social media sites like Facebook and Twitter are free for teams (and anyone for that matter) to use. In social media, we have a free medium that attracts tens of thousands of daily visitors – doesn’t monetiztion make sense? Of course it does! As brands/sponsors large and small are incorporating social marketing strategies, innovative teams are wise to take note and proceed carefully. Benchmarks and expectations are being set, social populations continue to grow and new media are constantly emerging as well as new features and functionality.

So that’s what monetization means to me and my clients. How you begin to price these structures out is another story.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s