What Exactly Do I Mean by “Monetization”?


It’s a buzz word, unfortunately.

What do I mean, when I say social media monetization? I mean that I will help you organize, categorize and build dollar elements/inventory out of your social media spaces.

One might consider a comparison to be with banner ads and websites. But we don’t call banner ads “website monetization”, they are simply just banner ads and are an accepted piece of corporate sales inventory. Web sites have been monetized for a while now so we don’t think about this anymore.

Part of the difference is that social media sites like Facebook and Twitter are free for teams (and anyone for that matter) to use. In social media, we have a free medium that attracts tens of thousands of daily visitors – doesn’t monetiztion make sense? Of course it does! As brands/sponsors large and small are incorporating social marketing strategies, innovative teams are wise to take note and proceed carefully. Benchmarks and expectations are being set, social populations continue to grow and new media are constantly emerging as well as new features and functionality.

So that’s what monetization means to me and my clients. How you begin to price these structures out is another story.

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