There was a ton of info and images pushed out from teams at the draft – at least on the first round. I believe that all in all there was a great deal of good content that gave followers a sense of what was happening on the floor and around the arena.
Highlight of the event: Sponsored tweets from @NHL and Enterprise Rent-a-Car for each of the 30 draft announcements. An innovative activation in this space, and a few promo codes were provided for followers as well.
2. Facebook and Twitter Integration
You have always been able to coordinate your Facebook status update with your Twitter feed – which in my opinion is not a good idea. They are two separate platforms with different capabilities and benefits. Making them redundant is not a good idea – why would someone follow your team on Twitter if the Facebook status update was the same? But that’s not the point here…
The point is – Facebook now lets you see which of your Friends have a Twitter profile as well. This is a big step and should help to increase team Twitter populations and the overall Twittersphere in general. Unfortunately, we have seen more of the FailWhale as well.
This integration deserves a longer separate post – stay tuned for ideas on that.