Here’s 3 teams to keep a close eye from a social media perspective:
Edmonton Oilers: @NHL_Oilers
Not to be obvious, but apart from the fact that Edmonton holds the #1 pick, the Oilers did a fantastic job of using the draft lottery as a successful Tweet-Up back in April, so you can be sure that they will look to build on the social aspect of their Draft. Not only is this an important pick for the organization but represents a key social marketing opportunity.
Los Angeles Kings: @LAKingsHockey
The Kings are the host team/arena, and they were quite active during last years’ draft. I hope to see some “behind the scenes” approach to what they push out. The Kings hold the #19 pick.
Toronto Maple Leafs: @MapleLeafs
The Leafs social population has been growing steadily this past year and the team does not have a pick until the 3rd round. Toronto previously traded away it’s 1 first round pick – which turned out to be the second pick over all in this year’s draft now held by Boston. In a year with two very strong prospects, the fallout from that trade has been a PR issue for the Leafs. @MapleLeafs will be one to watch for a couple of reasons: 1) To see how other teams address the Leafs during the draft, and, 2) Leafs GM Burke has been known for draft day deals, and the team may look to move up and be more active.
I am certain that teams will also be active on Facebook, but Twitter represents a unique opportunity for events. Hopefully we will see a number of Twitpic photos, Twitvid videos as well as engaging updates from teams.