NBA Finals Sets Twitter Record, But Is It Impressive?

Standard

No.

Here’s why…

Check out this article from Mashable about how 3085 Tweets per second were created during last week’s NBA Finals between the Lakers and Celtics.

Considering the average tweets per second is just over 700 and this record even outpaces a more global current event with the World Cup – something in the range of 2,800+ tweets per second.

3085 tweets per sec is about 185,000 tweets per minute… now that is a lot of content. All user generated, all free.

This seems like an impressive number, but consider:

  • @NBA on Twitter: 1.9M+ followers
  • @Lakers on Twitter: 1.5M+ followers
  • @Celtics on Twitter: 60,000+ followers

That’s a fair amount of fans plugged into a 7th game, so I think these numbers really make sense. In fact, @NBA and @Lakers represent the top 2 sports accounts on Twitter.

These numbers make sense. Too bad they didn’t make any dollars…

The clincher – and those know me or are regular readers know it’s coming… Where was the sponsor? This was a massive – and missed – opportunity.

Maybe next year…

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

3 thoughts on “NBA Finals Sets Twitter Record, But Is It Impressive?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s