New Twitter Features Make it More Relevant

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Useful Twitter photo sharing tool, Twitpic recently announced that it was rolling out a face tagging feature – one very similar to Facebook’s in which users can identify themselves in photos posted on the platform (the story on Mashable here).

This, along with other pic organizing tools brings Twitpic up a few notches in its usefulness for marketing and promotions. The contesting limitations imposed by Facebook last year forced social media marketers (who were not inclined to spend $10,000 on ads) to look elsewhere for engagement opportunities and Twitter/Twitpic has filled the void nicely.

Here’s a few ideas on how to use it for contests, promotions or community building:

  • Encourage your followers to twitpic themselves with @replys and #’s
  • Use face tagging for contests – have users upload pics of them in their jerseys/team apparel/merchandise
  • Have users upload pics of them near/outside your sponsors’ locations using @replys
  • Twitpic members of your front office/players with Twitter profiles
  • Use in combination with geo-location features

Face tagging brings with it a personal level of engagement to Twitter making it more visual.  Personally, I believe that Twitter is an excellent mobile tool and the addition of face tagging and geo-location give it a greater sense of relevance.

How can you use these new features in your next Twitter campaign?

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