I was invited to speak at the Wild‘s Corporate Partner Summit this week on the topic of social media. The event was held in the Xcel Energy Center and used the scoreboard as the presentation screen – which was a cool idea.
My topics ranged from:
- Getting started and setting objectives
- Customizing platforms for differentiation
- Monetization and e-commerce integration
- Trends and forecasts
The attendees were the Wild’s corporate sponsors – which is a great value add that the team provides it’s partners. Other presenters included Tom Reutter of Scarborough Research who presented some great data on Wild fans and social media, and Dewayne Hankins / Michael Brinkman of the Wild’s internal DIG group (Digital Interactive Group) who presented on the Wild’s social presence, successful promotions and future direction.
True to social media form – some attendees were tweeting during my presentation – which I think is an effective way to measure engagement:
A corporate partner summit is a good way to offer value for any team – and it’s great to have the opportunity to see what your audience is picking up on. As I have mentioned many times, along with many other voices in the social space – one of social media’s key benefits is the opportunity to listen.