Many people call Linkedin the “Facebook for business”. I’m not 100% in agreement with that statement, but Linkedin certainly is a powerful and important social network. Personally, Linkedin has been vital in my own experience having been the stating point for projects, clients and even full time jobs. I consider being on Linkedin a must.
As sports sales teams are out there looking to increase their sponsor business – and for many accounts, this means the incorporation of social spaces, I think it makes sense for sales departments and marketing teams to spend some time ensuring their presence on Linkedin is strong.
- Update your “Company” profile – Marketing should have a look at this; be consistent with other messages
- Ensure that all sales people have profiles – using Linkedin as a business development tool is essential in this space…
- Reach out/connect with sponsors/contacts = Re-enforce existing relationships
- Continue to build out networks and contacts
- Is the Executive/Management team represented? This lends to credibility…
- Consider starting a business networking group for your teams’ fans
- Link to other social media platforms
If you are selling the social space, you need to be on Linkedin. It just makes sense.
More about using Linkedin as a business development tool by clicking here.