Here’s a list of the NHL club’s “official” (i.e. owned and operated by the club) Facebook FanPages ranked by total population – with some analysis to follow…
St. Louis: 20,066
San Jose: 19,129
New Jersey: 13,014
Los Angeles: 4,707
*Montreal leverages a 3rd party app for their Facebook Fanpage.
Montreal’s “official” page uses a WaterCooler app – I blogged about this in an earlier post. It works in a much different way… Pittsburgh’s 2nd place rank seems quite obvious as they possess some of the games’ brightest talents and stars and are the current Stanley Cup Champions.
Vancouver stands out here at #3. Without a Stanley Cup in its history, the primary reason that the Canucks rank so high is their positioning and focus on social media.
I am most surprised by Toronto – an original 6 team in a huge market with loads of history and success; Toronto’s numbers are not strong compared to their brand, profile, status in the league and widespread fan base.
What are your thoughts on this list?