Social Media Adoption: Slow Process for Teams


Last year, many teams and leagues recognized the potential and flat out requirement to be more involved in social media – but how far have they come in adopting these sites for fan engagement or integrating sponsorship opportunities?

This is the high season for sports – the kick-off of the NFL season, MLB playoff races, the NHL season is about to start and the NBA is just around the corner. There are more eyeballs on more teams and leagues than any other time of year. Right now.

But is this opportunity being leveraged?

For the most part – I would suggest the answer is no. Despite interest, there is a lot of tire ticking and/or reluctance. There are also teams who are looking to be leaders but are not willing to put up the investment in time or dollars without the classic ROI path in advance.

There are some teams who are fully engaged – nothing new for the Phoenix Suns – well regarded as thought leaders in the sports and social media field. And there are other teams out there I am in conversation with and aware of who are taking the steps now to organize and launch major social media initiatives and sponsorship integrations.

This is the exciting future path – this is where thought leaders are taking the industry, and this is where the others will follow in time.


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