3 Tips on Twitter Events

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This post is long overdue – it’s been a busy week for me but I wanted to get these ideas out…

I learned of Michael Jackson’s death via Twitter – I was going about setting up mobile alerts for @lakingshockey, @vancanucks and @darrendreger to follow the NHL Draft strictly via Twitter as opposed to traditional media. It was some time later until CNN reported that Jackson was dead – perhaps up to an hour later. Real time has a great deal to do with what social media is all about – and a massive entertainment news event like this proved it.

I had to turn off updates from @lakingshockey as they kept inundating me with messages during the day with links that I was never going to visit. By the time the draft had rolled around, I had heard enough from them and switched them off – a powerful lesson there… For events like the draft, all I wanted was to be kept informed via mobile. I was not interested in scouting videos or interviews – I just wanted to be kept in the loop. @vancanucks kept it short and to the point – no too much info until the draft began.

@darrendreger (from TSN.ca) provided some great insight during the draft, such as:

tsn-twitterI’m just outside the Bell Centre, a Habs fan just paid a scalper $100 for a ticket to the draft.3:30 PM Jun 26th from mobile web
hilarious. Bell Centre chanting… 67…as the Leafs go up to make their pick.8:09 PM Jun 26th from mobile web

There was plenty of “factual tweets” such as Tavares selected first overall, or breaking the news of the Pronger trade, but Dreger’s comments added some colour to the event and brought some of the immediacy and authenticity that Twitter can convey.

So here are some take-aways:

  1. Social media is faster than traditional media: Your market will be expecting “real time” now, and you can provide it to them
  2. Keep event based tweets short: This is not a time for tons of links
  3. Make it personal: Add to the experience; give something unique/real

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4 thoughts on “3 Tips on Twitter Events

  1. Great post Carson. It’s amazing how much faster news spreads via our social media tools. You’re 3 points are great and I couldn’t agree more. Being personal in social media will really help grow a teams fan base and I hope we start to see more and more of it.
    DM (@dougmcsorley)

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