Don’t get me wrong, I’m kind of into hype…
After some time of rampant evangelicalism, there is a sober reality taking root as more and more organizations embrace what these new(ish) platforms of engagement can do for them.
I really liked this post from Zygote. It talks about ROI, and campaign measurement, and it is visually great as well.
Like anything new, there needs to be some demystification surrounding social media – and I think the easiest way to describe this, or focus this point is that – All social media really is… is us.
Using the tools available to access, introduce and collaborate with us is the trick – this is where the how’s and what’s are applied. But the why seems quite simple – because social media is where your market already is.
And we’re not so bad are we?