The Canucks have made a focused effort on growing their Twitter followers (1800+ today). Here’s a look at some of the efforts being implemented that are getting them results:
- A custom Twitter page (Twitter has some scaling issues)
- Twitter based contests and give-aways
- Use of tools like Tweetdeck to help use and organize their efforts
- Cross platform promotion via Facebook
Beyond loyalty and fan engagement, the Canucks address the ROI effort by looking at possible sponsorship activation opportunities once their numbers are strong (at least 5K+).
With a healthy number of Facebook fans (27K+ today), the Canucks are looking to promote Twitter through that platform. These fans are already active on social media and fans of the team, so they are most likely to follow the team on Twitter. The Canucks can also feature Twitter contest winners on their Facebook page – this makes for a great duality of social media platform crossover.
One of the great things about using Facebook for sports marketing is the visibility chain reaction of Friend engagement. When someone joins a group or makes a comment, their entire Friend network is alerted about it – so a residual marketing message is carried through Friend networks adding an exponential touch to the Facebook marketing strategy – much like WOM (word of mouth), Facebook style.