NBA Team Bans Twitter (“on company time”)

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cv31-image3_biggerIt’s a cliche, but you heard it here first a week ago regarding Twitter use by players and pending policy requirements… and a heads up to Alan Tonner for his comment about this on my blog.

I’d post a link to the article in the Sports Business Daily, but since it is subscription based you wouldn’t be able to view it. So here is a cut & paste…

The Bucks have banned players using social networking site Twitter “while on company time” after F Charlie Villanueva sent out a message during halftime of Sunday’s game against the Celtics, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Bucks officials confirmed that Villanueva sent out the following message “to fans and friends alike shortly after the coaches spoke to the team at halftime: ‘In da locker room, snuck to post with my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.'” Villanueva, whose Twitter ID is CV31, after the game sent a follow-up message, stating, “By the way, lets just get the record straight, my halftime twitt had no interference with what goes on regularly during the locker room.” Skiles yesterday said, “We made a point to address Charlie and the team that it’s nothing we ever want to happen again. We don’t want to blow it out of proportion.” Skiles added that Villanueva “was not fined” (MILWAUKEE JOURNAL SENTINEL, 3/18). Walker adds that early yesterday, prior to news reports on Villanueva’s halftime post, Villanueva had 1,257 “followers,” but he now is “closing in on 4,500 followers.” Also, while it is “impossible to prove, many believe Villanueva was the first professional athlete to Tweet while he was on the job” (JSONLINE.com, 3/18).

What do you think? Was Charlie V out of line?

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3 thoughts on “NBA Team Bans Twitter (“on company time”)

  1. I have to think that this is a huge mistake by the Milwaukee Bucks organization. Villanuava was giving fans the insite that they crave and was first in on this use of the product. Obviously he created a lot of interest in him as a player. Tell me you wouldn’t want to see him on his next visit to your town if you knew he was gonna be tweeting during the games.
    These teams always want the players doing public events, why not this?

    I think this maybe a product of an old school coach with out of date thinking, but I will be interested to see which organizations will be forward thinking and encoraging use of Twitter by employees while reminding them that the boss subscibes too?

  2. Thanks Alan, I’m not sure if this is a “mistake”, but do need policies surrounding use. It certainly is great for the fans… perhaps “trash talk tweets” will start up as a result!

  3. True, but the Bucks may have missed a marvelous opportunity.

    On another NBA note – Next week I’m taking my daughter to go see the Bulls vs Raptors. We’re going to this specific game because Michael Jordan played for the Bulls and my daughter, despite being only 9 and never even being alive when Jordan was a Bull, wants to cheer for his team. Thank you ‘Space Jam’.

    How valuable are these major Legacy players like Jordan, Gretzky, Dimaggio, Ruth, Beckham, and Pele are to their teams after they retire. I know that lots of people went to the old Yankee Stadium bacause Dimaggio played there, Jordan is still a draw for the Bulls, Gretzky is most famously and Edmonton Oiler in Canada and L.A. King in the USA.

    Who is the next big guy in this era of free agency?

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